Children’s charity produces rebranded identity

first_img Tagged with: Individual giving Howard Lake | 8 April 2006 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis West Sussex-based children’s charity Dreams Come True has announced a new look to its corporate identity.The Dreams Come True logo retains its use of purple but adds a vibrant orange. The balloon icon with which the charity has become closely associated has evolved into a trio of balloons, meant to indicate its growth.D’Arcy Myers, Chief Executive of Dreams Come True, explained: “Dreams Come True has just celebrated its 17th anniversary, and whilst its aim of helping as many seriously and terminally ill children as possible to realise their most treasured dreams remains at the heart of our activity, the charitable sector has evolved massively since in 1988”. Advertisement He added: “In addition to maintaining Dreams Come Trust’s profile, it is vital that the charity’s image keeps pace.”Dreams Come True’s commercial supporters include housebuilder Charles Church and sister company Persimmon.center_img Children’s charity produces rebranded identity About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  22 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img

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