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Protesters demand equal opportunities for disabled Costa Ricans

first_imgNo related posts. A hundred physically and mentally disabled protesters rallied Monday in front of Costa Rica’s Legislative Assembly in San José to pressure lawmakers into including them in public consultation processes.The group marched from the capital’s Central Park chanting slogans and carrying signs demanding participation in the legislative process.“We are here to demand that Law 7,600 [Law for Equal Opportunity for Disabled Persons] be enforced. We demand the respect of our rights and better conditions for disabled people,” protester Dulce María Avendaño said.Demonstrators said that procedures by which laws are made in Costa Rica are discriminatory and violate equality principles.They also said that a lack of jobs and poor access to public transportation are ongoing problems that have not been resolved, despite the law.Representatives of the groups also said they will present a bill aimed at punishing companies that do not hire people with disabilities. Facebook Commentslast_img read more

Man sentenced for smashing Trumps Hollywood star

first_imgMan sentenced for smashing Trump’s Hollywood star with axe FILE – This July 25, 2018 file photo shows Donald Trump’s star on the Hollywood Walk of Fame after it was vandalized in Los Angeles. The man who smashed the star on has been sentenced to three years’ probation after pleading no contest to a felony count of vandalism. A judge also sentenced Austin Mikel Clay on Wednesday, Nov. 7, 2018, to attend psychological counseling and pay more than $9,400 to the Hollywood Chamber of Commerce. (AP Photo/Reed Saxon, File) by The Associated Press Posted Nov 7, 2018 1:36 pm PDT Last Updated Nov 8, 2018 at 8:00 am PDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Emailcenter_img LOS ANGELES, Calif. – A man who smashed Donald Trump’s star on the Hollywood Walk of Fame has been sentenced to three years’ probation after pleading no contest to a felony count of vandalism.City News Service reports a judge also sentenced Austin Mikel Clay on Wednesday to attend psychological counselling and pay more than $9,400 to the Hollywood Chamber of Commerce. He must also perform community service.Clay took a pickax to Trump’s star on Hollywood Boulevard in July. The star recognizes Trump for his work on the TV show “The Apprentice.” It was quickly repaired.After he pleaded not guilty in August, Clay told reporters the vandalism was a “rightful and just act.” He said he wanted to “bring about positive political change” and didn’t believe prosecutors should have charged him.last_img read more

Rep Lucido welcomes Rep for a Day contest winner to the Capitol

first_img State Rep. Peter J. Lucido today hosted a very special guest when Amber Watta of Shelby Township joined the lawmaker as “Representative for a Day.”Amber was selected as the winner of Rep. Lucido’s summer reading contest. The reading contest—which took place between May and August—invited elementary school students to fill out an entry bookmark each time they completed reading 10 books to win a trip to the Capitol.“Amber is truly a role model for her peers,” said Rep. Lucido, R-Shelby Township. “Her dedication to reading was unmatched in this contest as she far exceeded the expectations of the contest.”After taking an oath and being sworn in as a “junior representative,” Amber toured the Capitol alongside her family and Rep. Lucido and then participated in a mock committee hearing followed by lunch with Rep. Lucido.“It was such an honor having Miss Watta by my side today,” Rep. Lucido said. “I have no doubt we will see great things from her in the future as her dedication to her education in and out of the classroom will surely take her far.”### Tags: #SB Categories: Lucido News,Lucido Photoscenter_img 22Sep Rep. Lucido welcomes ‘Rep. for a Day’ contest winner to the Capitollast_img read more

Rep Iden selected as chair of Regulatory Reform Committee

first_img26Jan Rep. Iden selected as chair of Regulatory Reform Committee Categories: Iden News,News Rep. Brandt Iden, of Oshtemo, was named chair of the House Regulatory Reform Committee as one of his four committee appointments for the 2017-18 House session.“This is an incredibly important committee, which sets the regulations for everything from the state lottery to construction, so I’m honored with this announcement,” Iden said. “Making certain our regulations are up-to-date and fair is crucial to continuing Michigan’s economic comeback.”House Speaker Tom Leonard also announced Iden will be a member of the House’s Commerce and Trade, Workforce and Talent Development, and Oversight committees.“We all have a responsibility to help improve Michigan and each one of these committees will contribute to that goal,” Iden said. “I look forward to the next two years.”#####last_img read more

Most US Public School Students Are Now Lowincome so…

first_imgShareTweetShareEmail0 Shares January 16, 2015;Washington PostFor the first time in 50 years, students from low-income backgrounds now comprise the majority of the country’s public school system.The Southern Education Foundation released a report indicating 51 percent of public school students came from low-income households in 2013. The results in the report were compiled through assessing what portion of students were eligible to receive a free or reduced lunch under the National School Lunch Program, a federal initiative that requires a household to fall within certain income eligibility levels or under the federal poverty line, depending on the number of people in the household.Mississippi percentage of low-income students was the highest, with three out of every four students being low-income. Along with Mississippi, 12 out of the 14 states with the highest proportions of low-income students were southern states, including Louisiana at 65 percent and Arkansas and Georgia tied at 61 percent. With the exception of Delaware, the District of Columbia, and New York, northern states have comparatively lower rates of children in a reduced or free lunch program, with New Jersey, Massachusetts, Connecticut, Vermont, and New Hampshire falling into the lowest bracket on the chart.While the qualifications of the lunch program are far from a perfect measure of poverty levels in these states, the trends demonstrated and tracked in the report have already been documented and corroborated: the increasing numbers of low-income children slowly encompassing greater and greater percentages of the public system in the past several decades:“This defining moment in enrollment in public education in the United States comes as a consequence of a steadily growing trend that has persisted over several decades. In 1989, less than 32 percent of the nation’s public school students were low-income. By 2000, the national rate as compiled and calculated by NCES had increased to over 38 percent. By 2006, the national rate was 42 percent and, after the Great Recession, the rate climbed in 2011 to 48 percent. NCES data shows that in 2012 the rate of low-income students was barely below one-half—49.6 percent. In 2013, the rate crossed the threshold of one half so that in 2013 low income students became a new majority in the nation’s public schools.” Free Download: A Nonprofit Guide to Executive Compensation  The trend likely corresponds to the ever-widening gap between the rich and poor, an inequality that has the tangible impact of segregating socio-economic groups into neighborhoods and areas according to their income brackets. The past same year as the reported data in the foundation’s report, the Pew Research Center published results showing that “the…gap between blacks and whites has reached its highest point since 1989. […] The current white-to-Hispanic wealth ratio has reached a level not seen since 2001.”The question posed now is how schools will step up and address the unique challenges posed by having a greater number of students from low-income backgrounds. “When they first come in my door in the morning, the first thing I do is an inventory of immediate needs: ‘Did you eat? Are you clean?’ A big part of my job is making them feel safe,” said Sonya Romero-Smith, a teacher at Lew Wallace Elementary School in Albuquerque. According to the report, New Mexico has one of the higher rates of low-income students, with 68 percent of students qualifying for free or reduced lunch plans.Teachers’ roles extend beyond simply being an educator to truly addressing the issues inherent with a child stuck in a cycle of poverty, or at least living in a household that is struggling financially. Being fed, safe and healthy are likely primary concerns over getting to school on time. As Hari Sreenivasan asked in his PBS NewsHour interview with Post writer Lyndsey Layton, “How can we really focus on tests if what you’re saying, and what this teacher is saying is, is that we really have a deeper underlying problem, that kids aren’t going to be thinking about tests when they’re thinking about whether they’re hungry?”—Shafaq HasanShareTweetShareEmail0 Shareslast_img read more

Denmark Determined to Brand Itself as Country Least Attractive to Refugees

first_imgShare14TweetShare1Email15 Shares January 26, 2016; New York TimesThe New York Times reported this week that the Danish government has passed a strict new bill requiring refugees who come into the country to turn over to authorities cash and their most valuable possessions. The bill follows long and divisive debates about how to absorb what in Europe is the largest influx of refugees since World War II. As in other countries, including the U.S., many of the more drastic proposals are coming from politicians and others playing into people’s fears around immigration, porous borders, and terrorism.Marcus Knuth, a member of Denmark’s parliament, defended the law, saying it was intended to make Denmark “a little bit less attractive” to those seeking asylum in Europe.“We are a very small country of just 5 million people with a very, very generous welfare system, which makes us one of the most attractive destinations in Europe,” he said, adding that the country is finding it difficult to integrate the high numbers of those arriving across its borders.In fact, “integration potential” is one factor that the law now authorizes Denmark officials to consider in resettlement cases. But of most concern to some is a provision requiring a waiting period of three years before asylum seekers can apply to bring their families to join them. Germany, too, under increasing pressure to slow the influx of those seeking refuge, has announced that it will require some migrants to wait two years before putting forth applications for their families to join them. For families trying to get their loved ones out of conflict zones and war torn areas, these requirements will be particularly difficult.According to Amnesty International’s Europe and Central Asia director, prolonging the suffering of families torn apart by violence is “plain wrong” and “mean-spirited.” The law “seeks not only to pilfer the possessions refugees cling to, but also to needlessly lengthen their separation from loved ones.” The Danish Refugee Council echoed that sentiment, calling the reunification delays “very worrying and very inhumane,” while the Danish Institute for Human Rights accused Denmark of violating international law. The UN refugee agency (UNHCR) defines family reunification as a “fundamental and important human right,” and in its report on the legislation, called the new law a “deeply concerning response to humanitarian needs.”As Edward Delman writes in the Atlantic, Denmark was one of the first countries to become a party to the 1951 UN Refugee Convention and has over the 20th century become home to refugees and immigrants from Soviet bloc countries, the Balkans, and the Middle East. But with the Syrian refugee crisis bringing in increasing numbers of asylum seekers (there were 21,000 in 2015 alone), the country has found itself in a tug of war between those wishing to accommodate them and those looking to stem the flow. Over the summer, in what Delman describes as “rather passive-aggressive tactics,” the Danish government advertised its plans to cut social benefits to refugees in newspapers in Lebanon (a country that is itself struggling mightily with this issue), proposed moving refugees to camps outside cities, and in one city, in a particularly hostile move, tried to mandate the placement of pork on municipal menus.Immediately following the announcement of the new law, public criticism moved the Danish government to amend the confiscation of cash and property, allowing exemptions for items of sentimental value, such as wedding rings and family pictures. Artist and activist Ai Weiwei made headlines when he announced on Wednesday that he would close his exhibition, which was scheduled to run through the middle of April, at the Faurschou Foundation in Copenhagen. Jens Faurschou, the museum’s owner, stood by Weiwei’s decision and expressed regret that the “Danish parliament chooses to be in the forefront of symbolic and inhuman politics.”Finland and Sweden also this week announced their own plans to deport tens of thousands of individuals who do not pass strict asylum requirements. Swedish interior minister Anders Ygeman estimated that approximately half of the 163,000 asylum requests received in 2015 would be rejected, while in Finland the government expects to deport roughly 65 percent of the 32,000 asylum seekers who arrived in the country in 2015.In the Netherlands, plans have been revealed that show the country is working with other EU countries to send migrants back to Turkey, an idea Amnesty International criticized as “fundamentally flawed since it would hinge on illegally returning asylum seekers and refugees.”The Organization for Economic Co-operation and Development and UNHCR are calling on governments to step up their efforts to help refugees integrate so that they can begin contributing to the societies and economies in which they settle. Speaking at a press conference in Paris on Thursday, UNHCR’s new head, Filippo Grandi, spoke about integration of refugees as a “two-way process” requiring considerable efforts on the part of both the individual and society. Pointing to the contributions the world’s refugees bring to their new countries, he reminded the audience that “Einstein was a refugee. We should not forget that.”—Patricia SchaeferShare14TweetShare1Email15 Shareslast_img read more

Spanish broadcasters Antena 3 and La Sexta have ag

first_imgSpanish broadcasters Antena 3 and La Sexta have agreed to merge in a deal that will give Televisa a stake in Spanish production and distribution group ImaginaAntena officially said it was in talks with La Sexta but that a deal was not certain. Later reports suggest that the merger has been agreed in principle but was awaiting board approval, which could come as soon as today.La Sexta shareholders will get 14% of the new entity under the terms of the deal assuming it meets certain targets. Televisa, the largest producer of Spanish language content in the world, confirmed that it agreed to swap its 40.8% stake in La Sexta for 14.5% of Imagina, which is already a shareholder in La Sexta. Its stake will increase Imagina’s stake in La Sexta to 92%.The deal comes one year after Mediaset-owned commercial broadcaster Telecinco acquired smaller rival Cuatro in December 2010 and marks the latest concentration of power in the Spanish broadcasting business.last_img read more

Polish cable operator Multimedia Polska is branchi

first_imgPolish cable operator Multimedia Polska is branching out into home insurance, sold via its digital TV offering.The operator has teamed up with insurance group HDI to develop the service via its Vision Plus platform. It will offer a low-cost home insurance package for PLN7.99 (€1.95) a month.Viewers can sign up via the TV, without the need to sign any documents, choosing from four options. The service can also be ordered via SMS, the internet or through Multimedia Polska’s call centre.According to strategy and development director Bartłomiej Kasiński, the cable operator could provide other insurance products, including motor insurance, in the future depending on the results delivered by the initial offering.last_img read more

Nordic equestrian lifestyle channel Horse1 has cho

first_imgNordic equestrian lifestyle channel Horse1 has chosen Estonia-based media services provider Levira to deliver playout services for its launch on September 23.Horse1 will air locally produced contet inlcuding showjumping league Swedish Riders Trophy and Rid to Rio, following three riders as they prepare to compete in the 2016 Olympic Games. The channel will air for up to 18hours a day and will also deliver a subscription VoD and catch-up service. Horse1 will be available on Telia’s IPTV platform and via the horse1.se website at launch.“We are thrilled to sign this agreement with a new Scandinavian client Horse1 and appreciate their trust in us. We believe in a long term partnership and we will thus do utmost to make this partnership a success for both parties,” said Indrek Lepp, director of media Services of Levira.“We feel very comfortable with having Levira as our broadcasting partner and through our former experience we come to appreciate their high level of commitment and quality of their services,” said Fredrik Persson, programming Director of Horse1.last_img read more

Discovery Networks Western Europe and Viacom Inter

first_imgDiscovery Networks Western Europe and Viacom International Media Networks (VIMN) are set to launch a joint TV ad sales house in the Netherlands called BrandDeli.The 50-50 joint venture will launch on November 1 and will replace both Discovery and Viacom’s existing local ad sales businesses in the Dutch market.BrandDeli will represent eight linear TV channel brands from both companies: Comedy Central, Comedy Central Family, Discovery Channel, ID, Nickelodeon, MTV, TeenNick and TLC. It will also offer partners online representation for various platforms.Discovery Networks Benelux’s ad sales VP Allard Ruyl has been appointed CEO of BrandDeli and VIMN ad sales VP Boris Hendriksen becomes COO. The company will have roughly 65 employees and will be based in Amsterdam.“Both Discovery and Viacom have strong businesses in the Dutch market with well-known flagship brands.  Creating BrandDeli means we can offer greater choice, differentiated brands and a new service to the Dutch advertising market,” said Dee Forbes, president and managing director, Discovery Networks Western Europe.last_img read more

Motorvision YouTube Channel German motoring chann

first_imgMotorvision YouTube Channel.German motoring channel Motorvision is the most-watched original YouTube channel in the EU with 69 million views, placing it top of the list of official YouTube channels in the EU region.French comedy channels Studio Bagel and Ponk are the second and third most-watched with 63 million and 53 million respectively. BBC Earth follows with 40 million hits ahead of football service Copa90 with 30 million.Analysis from IHS shows that French and German original channels beat their English-language counterparts.“Because UK users move easily between home-grown and US content, one explanation could be that they do not concentrate their attention on UK output,” IHS noted. “The pool of professionalised online content in French and German is smaller, and therefore the Original Channels in those languages find it easier to stand out.”The top ten list is rounded out by /Football, Doctissimo, Jamie Oliver’s Food Tube and Daily Mix.last_img read more

The growth of streaming service Netflix has lead t

first_imgThe growth of streaming service Netflix has lead to a “three-fold” increase in long-form video consumption in the US, according to research firm IHS Technology.IHS said its analysis of television viewing data, which singled out Netflix as a game-changer, should act as a “wake-up call” to broadcasters.“Changes in consumption habits signal a need for transformation in broadcaster and pay TV operator strategies as competition for viewership increases,” it added.On average, individuals spend nine minutes each day watching TV content on devices other than televisions, according to the Cross-Platform Television Viewing Time report.The growth in online viewing was coupled with “the biggest decline yet” in linear broadcast viewing in the US and UK in 2013, with viewers average daily viewing time falling 11 minutes in the US and seven in the UK. HIS noted that both territories have seen a number of years of decline.Meanwhile, individuals in the US and UK spent 49 to 52 minutes each day watching ‘non-traditional’ television content, which it defined as DVR and on-demand. Time-shifted DVR continued to account for the largest proportion of non-traditional viewing, though much recent growth has been down to on-demand.However, recorded DVR minutes declined in the UK and “stabilised” in the US, which IHS saw as demonstrative of viewers using connected platforms such as YouView as conduits for on-demand services.Overall, the average viewer watched an extra minute of television than the previous year, a statistic IHS attributed to growth in subscription VOD platforms that offset traditional TV losses. Online long-form viewing has grown by six minutes a day between 2011 and 2013, while TV viewing in both linear and non-linear fell by seven minutes.last_img read more

Russian president Vladimir Putin yesterday signed

first_imgRussian president Vladimir Putin yesterday signed into law a controversial amendment to the country’s advertising legislation banning advertising on pay TV channels.The amendment, which will come into effect at the beginning of next year, was originally proposed by Igor Zotov, a Duma deputy and leader of a minority party, who argued that free TV channels in Russian were at a disadvantage compared with pay channels that could show advertising subsidised by subscription fees.The amendment has been widely criticised both within and outside Russia. The country’s Presidential Human Rights Council has said it would lead to further monopolisation in the advertising market, while the Organisation for Security and Cooperation in Europe (OSCE) said it could further limit media pluralism in the country by putting pay channels out of business.A group of channel providers earlier appealed to Putin, Russian prime minister Dmitry Medvedev and Duma speaker Sergey Naryshkin to consult with businesses in the sector, arguing that the amendment could force over half of the country’s subscription channels to shut down.last_img read more

US videoondemand site Hulu has updated its Andro

first_imgUS video-on-demand site Hulu has updated its Android app for tablets and smartphones to include a selection of free content.The move means that content available on the updated app will largely mirror the ad-supported Hulu.com, with users able to upgrade to Hulu’s premium Hulu Plus service direct from the app.Previously, viewers wishing to access any Hulu content from mobiles, tablets, games consoles and other non-PC devices were required to sign up for the US$7.99 per-month Hulu Plus.last_img read more

Ahead of its planned acquisition of SFR French ca

first_imgAhead of its planned acquisition of SFR, French cable operator Numericable has struck a local-loop unbundling deal with the larger telco that will enable it to extend its broadband reach significantly.The move will enable Numericable to extend its existing ADSL offering to SFR’s exchanges. According to website Ariase, based on its own calculations Numericable will be able to sell its unbundled ADSL offerings in over 4,875 local exchange points, including 800 equipped with a DSLAM belonging to Numericable subsidiary Completel, with the remainder belonging to SFR.The deal means that Numericable will overtake Free as the country’s second largest unbundled provider, according to reports. The company will be able to reach a large number of areas where networks have been put in place by SFR in partnership with local municipal authorities, according to Ariase. It will also enable Numericable to avoid paying transport fees to Orange to reach customers.last_img read more

The BBC has extended the catchup window for its o

first_imgThe BBC has extended the catch-up window for its on-demand iPlayer service from seven to 30 days. The move, which applies to BBC TV and radio programmes, was introduced over the weekend and follows approval from the BBC’s governing body, the BBC Trust, in April.Viewers accessing the iPlayer from computers, tablets and mobile devices will all now get the 30-day programme availability. The BBC is also working with connected TV partners – including Virgin Media TiVo, YouView and BT Vision – which will be able to offer 30-day catch-up from their set-top boxes once they upgrade to the latest version of the iPlayer. Sky has already made the switch to this version.“BBC iPlayer pioneered online viewing. It is recognised as not just the first, but the best service of its type in the world. It offers amazing value. But we want to go further. That’s why we began reinventing iPlayer earlier this year with a brand new redesign and features,” said BBC director-general, Tony Hall.“Extending the catch up window to 30 days now makes the best value on-demand service even better. We have a fantastic autumn schedule and the public will now have more opportunities to watch the shows they love.”The BBC said that while 30 days will now be the default availability period for catch-up content, there will be some exceptions.A “minority “ of programmes will still be available for less than 30 days due to “legal and contractual reasons – such as Crimewatch, news bulletins, and football highlights show Match of the Day, according to head of iPlayer, Dan Taylor-Watt.However, some programmes, such as BBC Four collections, will be available for longer then 30 days, with some current affairs programmes like Panorama and Question Time to be on iPlayer for a full year.At launch, the 30-day catch-up window only applies to streamed content, but the BBC has pledged to also extend the window to iPlayer downloads, giving viewers an extra 23 days to watch content offline before the rights expire.“There is a huge demand to make programmes available for longer on BBC iPlayer – as we continue to see people search for their favourite programmes after the seven day catch-up window. Whether it’s on the bus on their mobile – or on their tablet in bed at night, I’m really pleased that we’re able to give our audiences longer to watch and listen than ever before,” said BBC director of future media, Ralph Rivera.last_img read more

Mia Brunell Livfors Modern Times Group MTG is to

first_imgMia Brunell LivforsModern Times Group (MTG) is to reduce the size of its board from seven to six following the departure of Mia Brunell Livfors, who has declined re-election to take up a chief executive post at conglomerate Axel Johnson.Livfors, who previously served as president and CEO of Investment AB Kinnevik and finance director at MTG, is also not seeking re-election to the boards of Transcom, Tele2 and Qliro Group.MTG’s nomination committee has now proposed the re-election of David Chance – who has also been proposed for re-election as chairman – Simon Duffy, Michelle Guthrie and Alexander Izosimov as board members, and the election of Joakim Andersson and Bart Swanson as new board members.The new board will be confirmed at the company’s annual general meeting on May 19.last_img read more

Bruce Leichtman Some 56 of all US households have

first_imgBruce LeichtmanSome 56% of all US households have at least one TV set connected to the internet, according to new stats by Leichtman Research. The research firm claims that proportion of US homes with TVs connected to the web – via a video games console, a Blu-ray player, a stand-alone device like a Roku, Apple TV, Chromecast, or Amazon Fire TV, or through the smart TV itself – is up from 44% in 2013 and 24% in 2010.Leichtman Research claims that, overall, 29% of US adults watch internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010.A total of 52% of households claimed to get a subscription video on-demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu Plus. Meanwhile, 85% of Netflix streaming video users say that they watch Netflix on a TV set – slightly up on the previous year.Some 43% of adults said they stream an SVOD service at least monthly, while 33% of adults on a daily basis and 58% on a weekly basis watch video on non-TV devices – including home computers, mobile phones, iPads, tablets, and eReaders.“Internet-delivered video services and platform have grown significantly over the past few years,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.“With over half of US households now having at least one connected TV set, internet-delivered video is also increasingly being watched on the TV, exemplifying the desire to watch longer-form video on the best available screen.”last_img read more

The Asia Pacific pay TV market is tipped to climb

first_imgThe Asia Pacific pay TV market is tipped to climb from 574 million subscribers last year to 666 million in 2022, according to Digital TV Research.The forecast predicts that China and India together will account for 80% of the region’s pay TV in five years’ time, with China tipped to add 40 million subscribers between 2016 and 2022 and India an extra 30 million.However, five of the 22 countries covered by the report are tipped to see a decline in subscribers between 2016 and 2022 – including Japan, which is expected to see its pay TV subs dip from 24.7 million in 2016 to 24.4 million in 2022.“Digital cable will supply 72 million of the 92 million pay TV subscriber additions between 2016 and 2022. However analogue cable subscriptions will fall by 70 million – leaving cable nearly flat overall. IPTV will contribute in an extra 57 million subs, with pay satellite TV up by 32 million,” according to the report.Overall Asia Pacific pay TV revenues are expected to increase by US$5.75 billion between 2016 and 2022 to reach US$40.13 billion (€37.76 billion) – with China, India and Japan expected to account for more than two-thirds of these revenues.“India will contribute US$3.25 billion to the additional revenues, with China bringing in US$1.10 billion more. Pay TV revenues will double in Bangladesh and Myanmar, but will fall in six other countries,” said the study.last_img read more

UKbased TV streaming service TVPlayer has partn

first_imgUK-based TV streaming service, TVPlayer, has partnered with video ad serving platform SpotX, allowing advertisers to target viewers based on their viewing habits.SpotX will provide ad-serving infrastructure for all TVPlayer’s inventory – across connected TV, desktop and smartphones – and will offer data-driven ad buying options.Advertisers will be able to target customers based on viewing habits and TVPlayer’s own demographic data and will be able to place pre-roll and in-stream advertising on TVPlayer.“Consumer viewing habits have significantly changed over the past few years,” said Rob Hodgkinson, chief operating officer of TVPlayer. “We provide a one-stop-shop for the best of British TV, supported with advertising delivered through SpotX’s infrastructure.”“We selected SpotX because their modern ad-server combines programmatic infrastructure alongside traditional ad serving functionality, enabling TVPlayer to compete multiple demand sources simultaneously in a unified auction.”Leon Siotis, managing director, UK and Southern Europe at SpotX, said: “TVPlayer has a premium audience of connected TV viewers, including a high proportion of Millennials which can be hard to reach with traditional media.“Now advertisers can advertise to them in a ‘lean back’ TV environment, during premium programmes, using programmatic technology and leveraging device-level real-time data.”last_img read more